Detailed Explanation of Market Demand and Consumption Habits of Cashmere Products
Cashmere products are a popular high-end fashion category among consumers in recent years, and have been widely used and sold in both domestic and international markets. However, how big is the market for cashmere products, and what are consumers’ needs and consumption habits? This article will conduct a detailed investigation and analysis of these issues, with a view to providing reference for industry practitioners and consumers.
Survey background
This survey was commissioned by our company to conduct a questionnaire survey on cashmere product consumers nationwide, and a total of 500 valid questionnaires were collected. The questionnaire mainly covers the purchase channels, purchase frequency, purchase price, brand selection, product cost performance ratio, and other aspects of cashmere products.
Survey results
Purchasing channels for cashmere products
The survey results show that the main channels for consumers to purchase cashmere products are online channels, accounting for over 70%, while the proportion of offline physical stores and counter sales channels is relatively low. When purchasing cashmere products, consumers are more inclined to choose official flagship stores or large-scale e-commerce platforms of well-known brands.
Purchase frequency of cashmere products
Regarding the purchase frequency of cashmere products, the survey results show that most consumers purchase cashmere products 1-2 times per year (54.8%), while consumers who purchase cashmere products 3 times or more per year only account for 20.4%.
Purchase price of cashmere products
The survey results show that the average purchase price of cashmere products is between 500-1000 yuan, accounting for the highest proportion (45.6%), followed by the 1000-2000 yuan range (28.4%), while the price range above 2000 yuan accounts for a relatively low proportion (less than 10%).
Brand Selection
The survey results show that consumers are more inclined to choose well-known brands when purchasing cashmere products, accounting for 75.8%. The proportion of choices for unknown brands and niche brands is relatively low.
Product cost performance ratio
When purchasing cashmere products, the most important factor for consumers is the cost performance of the product, accounting for 63.6%. The second is product quality and thermal insulation performance, accounting for 19.2% and 17.2% respectively. Brand and appearance design have a relatively small impact on consumers.
Through this cashmere product consumer survey, we can draw the following conclusions:
These conclusions have important guiding significance for practitioners and consumers in the cashmere product industry. For practitioners, it is necessary to strengthen the construction of online sales channels, improve the cost performance and quality of products, and cultivate the influence of well-known brands. For consumers, they need to pay more attention to the cost performance and quality of their products, and choose well-known brands and products priced between 1000 and 2000 yuan when purchasing to achieve a better shopping experience and usage effect.
It is worth noting that although the sample size of this survey is not too large, it is still representative. At the same time, we have also adopted scientific methods and a rigorous attitude in the process of questionnaire design and data analysis to ensure the accuracy and reliability of data.
Therefore, we believe that the above conclusions and data can provide valuable references for the development of the cashmere product industry and consumer shopping decisions. We also hope that more relevant research and data analysis can further deepen our understanding of the industry.